A brief description of the food & beverage service industry, its various sections and types.
The food & beverage industry is usually defined by it output of products, to satisfy the various demands of food & drinks of people. But it doesn't include the manufacturing of food & drink and its retailing. In today’s world, the food & beverage service industry has expanded a lot and nowadays, it is serving more than1000 million meals per day.It has spread across all walks – of life. Hotel, restaurants, industrial canteen, hospital canteen, railway, airways, all are now part of food & beverage service industry.
The basic function of this industry is to serve food & drink to people, to satisfy their various types of
needs. The main aim is to achieve customer satisfaction. The needs that customer might be seeking to
satisfy are:
∙ Physiological: the need of special food items
∙ Economic: the need for good value for the price paid
∙ Social: a friendly atmosphere, to express feelings frankly
∙ Psychological: the need for enhancement of self‐esteem
∙ Convenience: the desire for someone else to do the work.
These various needs play a major role in deciding the factors responsible for defining the different type of service methods in Food & Beverage service industry.
The service of food and beverage may be carried out in many ways depending on a number of factors:
